Ryan S. Hoover, Ph.D.

Current Position: Web Developer, Marketing, WP Engine

Keywords: WordPress, Open Source, PHP, User Experience, Solutions Development


WP Engine, Austin, TX

Marketing Developer May 2015 →

  • Senior Developer in the Marketing Department
  • Created innovative solutions to online marketing using the WP Engine platform
  • Managed a team of developers in a range of skill levels
  • Optimized the development and deployment of several web properties
  • Developed digital marketing materials, including web assets, landing pages, and email campaigns
  • Empowered the Marketing personnel to safely develop and manage their web assets independently
  • Collaborated with multiple departments to develop new products and resources for WP Engine customers

DC Sites, Austin, TX

Co-Founder April 2015 →

  • Boutique WordPress agency focused on non-profits and online marketers
  • Specialized in membership sites, learning management systems, and user empowerment
  • Coordinated up to six active projects at a time

Marketing Clique, Austin, TX

Director of Engineering March 2015 → May 2015

  • Lead developer at an advanced WordPress agency
  • Created simple solutions to complex content management, security, and SEO problems
  • Developed custom themes and plugins, server optimization, content migration, security, and SEO
  • Worked with clients to develop custom solutions to their challenges
  • Managed eight full-time and contract developers, maintaining modern web development processes

Senior Software Developer 2014 → March 2015

  • Generated solutions for challenging and unique client situations
  • Developed custom WordPress themes and plugins to match specific client needs
  • Migrated websites from multiple CMSs to WordPress
  • Managed servers on a variety of platforms

St. Edward’s University, Austin, TX

Assistant Professor, Literature Writing & Rhetoric 2010 → 2014

  • Developed “home-grown” digital pedagogy systems using open source software
  • Taught courses in web design, technical writing, grant writing, new media theory, rhetorical theory
  • Collaborated with administrators on a vision for technologically innovative pedagogy on campus


Ph.D. Technical Communication & Rhetoric, Texas Tech University, 2009

Dissertation: Network effects on rhetorical agency and the role of technology in user behavior.

M.A. English, Sam Houston State University 2005

B.S. Computing Science (Cum Laude), Sam Houston State University, 2003

Java, Visual Basic, C++

Technical Skills


  • Web Design
  • Customer Relations
  • Project Management
  • Prototyping
  • Usability Testing
  • Focus Groups
  • User Interface Design


  • HTML5 / SASS / JS
  • WordPress
  • PHP / MySQL / MariaDB
  • Continuous Integration
  • NodeJS
  • APIs / oAuth

Select Projects

WP Engine

Senior developer. I have managed the full web presence of WP Engine, including developing visual redesigns for several sites, numerous landing pages, security and speed enhancements, geo-specific content, and content management tools for editors.


Senior Developer. I initially developed and have since maintained the Velocitize website. Velocitize is an online magazine dedicated to emerging digital marketing trends. The site is a Genesis-based site that leverages the WordPress REST API and Continuous Integration to deliver a nimble user experience to the reader.

Select Writings

Torque Magazine Guest Blogger

“The Posthuman Grant Application.” Computers and Composition 29.2 (2012).

“The Impact of NSF and NIH Websites on Researcher Ethics.” Journal of Technical Writing and Communication. 40.4 (2010)


Mary Ellen Dugan
Chief Marketing Officer
WP Engine
Pat Ramsey
Director, Ongoing Client Relations
Crowd Favorite
Chad Shore
Technical Project Manager
WP Engine
Nick Batik
Chief Technology Officer
Pleiades Services